YouTube boasts over 2 billion monthly active users thus making it one of the most powerful tools at a musician’s disposal. The goal of any artist is to get their music in front of as large of an audience as possible, and YouTube is an invaluable way to do that.
Like any platform though, strategy and proper planning are key to successful execution. Literally, anyone can create and upload music on to their YouTube channel. The goal for you should be to create a plan to stand out and succeed on the platform and thus add more fans to your following.
Today, we will answer the question, “How do I best promote my music on YouTube?” We are giving you four game-changing tips for you to build your strategy with and for you to grow your audience.
Tip 1: Have a Properly Built Account
Whatever platform you are on, how you present yourself is extremely important. Having your profile up to date and having it look professional is the best way to make a quality and lasting impression. It sounds simple, but it is attention to detail that can often separate the haves from the have nots.
There are several ways to do this but let’s take some time to look at the best practices.
- Engaging Content. This one may seem like a basic concept but it’s worth saying, if you are uploading videos, make sure they are quality both from an audio and visual perspective. The music and videos are a reflection of your brand and you want them to tell a positive story.
- Professional Image and Banner. Images are an important part of your online branding. Make sure they are on brand, promote your music, and are high-quality images.
- Biography and Links. This is your opportunity to tell your story about who you are as an artist and to provide relevant links to other places that you are looking to grow your audience. Again, quality matters here. If you or someone on your team isn’t capable of producing quality written content, then consider using a website like fiverr.com to outsource this job.
Tip 2: Diversify Your Content
As we mentioned in our recent blog about re-purposing music as content, the more quality content you have the better. It will help you grow your YouTube channel as well as your other social media profiles. The key here though is to create diversified content that is engaging.
Music videos are great, but they can be tough to constantly be creating and they can be time-consuming to make. Let’s take a look at some different types of video content (outside of regular music videos) that you can create to build and engage your audience.
- Lyric Videos: These are a great way to share your music with a visual element without needing to go through doing an entire music video. They are fun and there are many tools out there that can help with this. This site provides you with 10 wonderful tools to help with creating lyric videos.
- Behind the Scenes Footage: Fans want to get to know their favorite artists on a more personal level. Giving behind the scenes footage at shows, studio sessions, other moments, or a combination of these, is a great way to show who you are beyond your music. While these are a bit more real and authentic, you will still want to give thought to them, edit out bad or uninteresting footage, and still add quality production to the piece.
- Live performance: People love watching music as a performance. You can’t always be on the road or performing in a venue but you can use video as a medium to provide some live performances to your audience. You can perform the video the way you would at a regular show, strip it down and do an acoustic cover of one of your songs, or have some fun covering some of your favorite songs and artists.
- Q&A with Questions from your Fans: This can help you grow two platforms at once. Solicit questions from your fanbase on Twitter and then make a video of you responding to these questions on YouTube. Your fans get to feel like they have been heard, they get to know you more, and you get to make more content online. It’s a win all around.
Tip 3: Interact With Your YouTube Audience
This goes right along with the 4th piece of suggested content we just went over. Bring your audience into the fol and make them feel like part of the process. This will attract new fans and help retain your current fans as their bond with you will be stronger. On any media platform, there will be unreasonable people their just looking to fill your comment sections with nasty negativity. Let’s forget about those people and talk about a few ways that you can engage with your audience that supports you.
- Respond to Comments. As we just mentioned, you can ignore the negativity that is just looking for a rise out of you but try and connect with your audience in the comments section.
- Take Requests. In the last section, we mentioned doing covers on your channel. When you post one, ask your fans to make suggestions for future covers and then use those. As an added benefit, you can give credit in the description section to the user who inspired your cover pick.
These couple of practices along with the Q&A suggestion in the last section will make for a far more interactive experience from your fan’s perspective.
Tip 4: Track & Analyze your Results
No matter which platform you are on, you should be tracking and analyzing your results. When it comes to content, only your audience will tell you what is working and what isn’t, and that shows up in the results. Set up automatic reporting and keep track of which type of content performs well and which doesn’t. You can set up easy reporting with a tool like Google Data Studio.
Wrapping it All Up
YouTube is a powerful platform for musicians and it is an incredible way to grow and entertain your audience. With these tips provided today, you can build out a strong YouTube strategy that will help your musical career. Reach out to us at De Novo Agency to learn how we can help you on YouTube and other platforms.