This Week in Music: Lil Baby, BMG, Justin Bieber, 24kGoldn, and More
Lil Baby NPR Interview
Black Lives Matter (BLM) has been a big part of 2020 and that has resonated strongly with rapper, Lil Baby. In a recent interview with NPR, he recounted his run-ins with the law, talked about the flawed judicial system, and talked about the bigger purpose of music at this time.
With everything going on, Lil Baby’s track “The Bigger Picture” draws on his experiences and looking at the bigger picture of social injustice. He told NPR that he is proud of the song and what it stands for.
For those of you who are unfamiliar with the song, you can check it out here.
BMG Set to Enter the World of Live Music
International music company, BMG, is now ready to make the leap into live music. With the world presumably going back to normal on the other side of the pandemic, the German based music giant, will now venture into live music for the first time.
The acquisition of the German live music promotion company, Undercover GmbH should be finalized by the end of the month making it official that BMG is in the live music game. This will mean that BMG can now offer tour promo and ticketing services to it’s artists.
New Music From Justin Bieber
Last Thursday, Justin Bieber released his newest song titled, “Lonely”. The track is raw, emotional, and haunting and delivers home a straight forward message to his fans and critics alike.
Paraphrasing, the song talks about the 26 year old’s struggles and complications growing up in the the very public eye. This section of the song probably says it best:
If you haven’t seen the music video yet, well here you go.
24KGoldn Hold on to Top Spot on Spotify Charts
In no change of events here, “Mood” (feat. iann dior) by 24kGoldn is holding on to its top spot on the Spotify charts. The song that inspired a dance craze on TikTok has now surpassed five million stream on Spotify. Check out the rest of the top 200 songs on Spotify.
What’s New at De Novo Agency
The Business of Music Podcast continues to churn out incredible episodes, and in the latest one, we discuss Big Sean, Record Contracts, Pre-Save Campaigns, & feature an interview with CURTI$Y.
You may have noticed that we have been doing a string of Artist Spotlight’s lately, and that’s a trend that you will continue to see here as we highlight more and more music and new releases from extremely talented independent artists.
Both artists and their new music are must listens, so go check them out.