Grizzy Hendrix: How to use Controversy as a Marketing Tool

Grizzy Hendrix (@GrizzyHendrix) sat down with us on the Business of Music Podcast to discuss his marketing strategies and how he was able to use his social media and blog to leverage controversy within the industry as a successful marketing tool.

Strategies similar to this were perhaps made most-known by 50 Cent in the early 2000’s.

At De Novo Agency, we help musicians learn everything they need to know about owning and growing a music business.

We help artists promote their business with tools like Spotify Playlist Placements, running targeted advertisements to look-a-like audiences on YouTube, and creating and placing written articles on blogs we have partnered with.

We rely on Data to help musicians get a better understanding as to WHO is listening to their music, from WHERE they’re listening from, and WHO ELSE their listeners are streaming so that both the musician AND Spotify/YouTube know the exact target audiences to market to.

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