How Spotify Learns Who Your Target Audience Is

James Landry & Elliot Tousley sit down to discuss how Spotify pulls data from every single listener and aggregates that data to understand where your target audience is, and which content of yours is a value-add to which listeners.


At De Novo Agency, we help musicians learn everything they need to know about owning and growing a music business.

We help artists promote their business with tools like Spotify Playlist Placements, running targeted advertisements to look-a-like audiences on YouTube, and creating and placing written articles on blogs we have partnered with.

We rely on Data to help musicians get a better understanding as to WHO is listening to their music, from WHERE they’re listening from, and WHO ELSE their listeners are streaming so that both the musician AND Spotify/YouTube know the exact target audiences to market to.

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Stream ‘The Business of Music Podcast’ on Spotify: https://spoti.fi/3g7fOgC

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